Last Updated: June 27, 2021
A. Yours and Our Responsibilities
Summary: This policy applies to all registered USPF users and also visitors of our platform. When handling the data of end-customers of USPF users, we act as a “data processor” and USPF merchants are responsible for ensuring their data is protected and handled in accordance to all applicable laws.
Who does this policy apply to?
If you are a USPF customer or subscriber, or just visiting our website, this policy applies to you.
For your customers who are just making a purchase of your goods through USPF, but are not registered users, we act as the “data processor” for you, the merchant: this means we only process their data to help us provide our service to you, or in accordance with your instructions, or as required by law. You are responsible for making sure that their personal data is treated in accordance with applicable data protection laws. That includes informing them how service providers (like us) collect and use data on your behalf.
If you are a registered USPF customer or a visitor to our website we act as the “data controller” of personal data. This means we determine how and why your data are processed.
B. When does USPF collect your data?
Summary: USPF collects your data in all of our interactions from the moment you visit our website. Some data is collected automatically, and some data is only collected with your consent.
With your consent we collect your data when:
You register for an account
You upload content to USPF using our Product Designer tool
You integrate USPF through API’s (Ours, 3rd party storefronts, website builders, etc….)
You publish products to 3rd party sales channels
We email each other
You contact our support and/or success team (we may also collect call audio, which we will disclose on the call);
When you connect with us on social media
You request a demo of USPF
You participate in a user research study
You opt-in to marketing messages
Enter a sweepstakes or contest, or register for a promotion;
Participate in our user referral program;
Automatically we collect your data when:
You browse any part of our website
You use USPF to create products
You read our help section
You order products from USPF
C. Categories of data collected
Summary: USPF collects different kinds of data and we process that data for different purposes.
Contact details and basic information
Your name, address, telephone number, email address…
Your PayPal account email, credit/debit card details…
Data from your content and products
The products you have designed, the artwork you have uploaded…
The sales you have made, your customers’ data, store name, order details…
Data that identifies you
Your IP address, login information, browser type and version, time zone setting, browser plug-in types, demographic information about where you might be, operating system and version…
Data on how you use USPF
Your URL clickstreams (the path you take through our site), products/services viewed, page response times, download errors, how long you stay on our pages, what you do on those pages, how often, and other actions…
What about really sensitive data?
We don’t collect any “sensitive data” about you (like racial or ethnic origin, political opinions, religious/philosophical beliefs, trade union membership, genetic data, biometric data, health data, data about your sexual life or orientation, and offences or alleged offences).
What about children’s data?
USPF is a business-to-business service directed to and intended for use only by those who are 18 years of age or over. We do not target USPF at children, and we do not knowingly collect any personal data from any person under 16 years of age.
D. How and why we use your data
Summary: According to Data Protection Law, we can only process your data for specific purposes and only when we have a legal basis to do so. The reasons are outlined below.
Keeping USPF running
Managing your requests (like creating products, integrating sales channels, completing transactions and fulfilling orders), login and authentication, remembering your settings, processing payments, hosting and back-end infrastructure.
Legal basis for processing data: contract, legitimate interests
Testing features, interacting with feedback platforms and questionnaires, managing landing pages, heat mapping our site, traffic optimization and data analysis and research, including profiling and the use of machine learning and other techniques over your data and in some cases using third parties to do this.
Legal basis for processing data: contract, legitimate interests
Notifying you of any changes to our service, solving issues via live chat support, phone or email including any bug fixing.
Legal basis for processing data: contract
Marketing purposes (with your consent)
Sending you emails and messages about new features, products and services, and content.
Legal basis for processing data: consent
E. What these legal bases mean
You have given clear consent for us to process your information for a specific purpose.
You can withdraw your consent at any time by emailing email@example.com or by navigating to your profile page and managing your data settings.
Processing your data is necessary for a contract you have with us, or because we have asked you to take specific steps before entering into that contract.
Processing your data is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests.
These legitimate interests are:
– Gaining insights from your behavior on our website or in our app
– Delivering, developing and improving the USPF service
– Enabling us to enhance, customize or modify our services and communication
– Determining whether marketing campaigns are effective
– Enhancing data security
In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests.
F. Your privacy rights and choices
Summary: When it comes to your data and privacy, you have a lot of control for what USPF can do. All of your data settings can be managed from your USPF account page, or by emailing us at firstname.lastname@example.org. These include your rights to review, correct and delete your data.
You can exercise your rights at any time by sending us an email at email@example.com or by navigating to your USPF account page.
You have the right to access information we hold about you
This includes the right to ask us supplementary information about:
– The categories of data we’re processing
– The purposes of data processing
– The categories of third parties to whom the data may be disclosed
– How long the data will be stored (or the criteria used to determine that period)
– Your other rights regarding our use of your data
We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason.
You have a right to see what personal information has been shared with third parties.
California Civil Code Section § 1798.83 allows users of our Services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you would like to make such a request, please send an email to firstname.lastname@example.org
You have the right to make us correct any inaccurate personal data about you
If after accessing your information, you believe that we have incorrect or inaccurate data, you can request us to change or correct it.
You can object to us using your data for profiling you or making automated decisions about you
We may use your data to determine whether we should let you know information that might be relevant to you (for example, tailoring emails to you based on your behavior). Otherwise, the only circumstances in which we will do this is to provide the USPF service to you.
You have the right to port your data to another service
We will give you a copy of your data in CSV or JSON so that you can provide it to another service. If you ask us and it is technically possible, we will directly transfer the data to the other service for you. We will not do so to the extent that this involves disclosing data about any other individual.
You have the right to be ‘forgotten’ by us
You can do this by asking us to delete any personal data we hold about you, if it is no longer necessary for us to hold the data for purposes of your use of USPF.
You have the right to lodge a complaint regarding our use of your data
Please tell us first, so we have a chance to address your concerns.
The US does not view privacy in the same way and has not established processes for lodging complaints for the type of data we are collecting. If you have a complaint about our use of your data, reach out to us at email@example.com and we will address your concerns as best we can.
You can choose not to provide us with personal data
If you choose to do this, you can continue to use the website and browse its pages, but we will not be able to process transactions or fulfill orders without personal data.
You can turn off cookies in your browser by changing its settings
You can ask us not to use your data for marketing
We will inform you (before collecting your data) if we intend to use your data for marketing and if third parties are involved. You can opt out from marketing by emailing us at firstname.lastname@example.org, or by navigating to your account page and managing your data settings.
G. How secure is the data we collect?
Summary: We do a lot of things to keep your data safe on our end, but you are also responsible for keeping your account information safe and secure. If you feel that your data has been breached, immediately change your password and get in touch with our support team.
We have physical, electronic, and managerial procedures to safeguard and secure the information we collect. For more information on our efforts to ensure your data is held in a secure manner, please contact us at email@example.com
USPF operates on servers and cloud components that comply with strict international standards. Access to infrastructure at USPF is securely controlled and available from specific locations only. This access is limited to specific employees only and protected by 2-factor authentication.
Data is stored in the US region by default on AWS/Azure servers and is continuously backed up. Our infrastructure’s data centers and cloud services from providers are protected by physical access controls, intrusion and fire detection systems and 24/7 professional security staff.
We have continuous resource and infrastructure access monitoring in operation 24/7, 365 days a year. Any alerts generated by our monitoring system are sent to team members immediately and actioned. USPF uses both third parties and in-house scans for vulnerability testing and app protection (WAF).
Training and audits
Regular third party audits are conducted at USPF to ensure we use the latest technologies and best practices to protect data. All employees at USPF are trained in data security and are bound by strict confidentiality provisions.
And please remember:
– You provide personal data at your own risk: unfortunately, no data transmission is guaranteed to be 100% secure
– You are responsible for the security of your username and password: keep them secret and safe.
– If you believe your privacy has been breached, please change your password as soon as possible and contact us immediately on firstname.lastname@example.org or via Intercom using the chat icon.
H. Where do we store the data?
The personal data we collect is processed at our offices in San Francisco and Riga and in any data processing facilities operated by the third parties identified below.
I. How long do we store your data?
We will archive and stop actively using any personal identifiable information about you within 6 months from the last time you used USPF. We will delete your personal data from our archives no later than 6 years from the last time you used USPF or upon your request.
J. Third parties who process your data
Summary: To effectively run USPF we need to partner with various third parties around the world. These include our print providers that work with us to offer and fulfill products and services and also tools like Google Apps and Intercom that allow us to communicate and deliver our service to you. This section outlines who we work, for what purposes and where you can find more information about their privacy policies.
To deliver the best possible USPF experience we often have to partner with third parties to deliver services that we cannot. These include our print partners that we work with to offer products and fulfill orders, services that support our communications, both internal for our team and external when we communicate with you, tools that keep our web platform and API running, as well as services that allow us to study the use of our platform and learn how best to develop and design new features, messages and offers.
Our Print Partners
USPF partners with a wide and constantly expanding network of print providers all over the world. Current partners can be seen at https://app.USPF.com/print-providers.
These print providers offer various products and print on demand services to our users. Each of our print partners operates as a “data processor” when an order is submitted and they sign a Data Processing Agreement with USPF outlining how they handle and protect our users’ data.
This Data Processing Agreement outlines:
– What personal data is being sent
– How that data needs to be secured and kept confidential
– The purposes for which that data will be processed
– How long that data will be stored
– How they respond when users exercise their rights to privacy
– How they respond if a data breach occurs
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L. What if we change this Policy?